“Crafting spaces that echo unparalleled sophistication, each project is a story in itself – a reflection of passion, craftsmanship, and an unyielding commitment to excellence.” - Illan Samuel, Managing Director of Samuel Property.

This month, we're shining the spotlight away from our regular line-up of architects and builders, and focusing it on those responsible for orchestrating the conceptualisation and realisation of visionary development projects. We sat down with Illan Samuel, the driving force behind Samuel Property, to understand the nuances of crafting developments that are not only aesthetically pleasing but also deeply functional and resonant with buyers. 

Over the last decade, Samuel Property has made themselves known in Melbourne's ever-evolving residential market. Illan, with his vast experience spanning nearly two decades in property valuation, management, and development, has been instrumental in steering the company towards creating iconic multi-residential landmarks. The underpinning passion he possesses isn't just limited to bricks and mortar; it’s about building homes and communities that stand the test of time. 

The philosophy at Samuel Property is straightforward yet profound, “build homes they would want their families to reside in.” This dedication translates to residences that balance impeccable craftsmanship with understated elegance, ensuring no detail is overlooked. It’s this unique vantage point that culminated in Edition Toorak. 

Located away from Melbourne's bustling streets, Edition Toorak is the epitome of private grandeur, comprising three distinct residences. While the serene Lansell Road location ensures residents are cocooned from the hubbub, the essence of the project was sculpted keeping in mind a diverse target market. From downsizers to multi-generational families, Edition Toorak’s design intricacies cater to varied life stages, even accommodating three generations within a single residence. 

What truly sets Edition apart is its marriage of luxury and functionality. The soaring circular staircases, vast expanses and intriguing voids, illuminate the spaces, creating an ambience that radiates warmth and sophistication. The meticulous detailing is further enhanced by the window furnishings, crafted by Lovelight, resonating with the overarching theme of luxury. 

Samuel Property's collaboration with Lovelight begins at the conception of each project. Engaging early ensures that the architecture seamlessly integrates with the window furnishing designs, making sure all specifications are incorporated. The synergy allows residents to transition into their new homes effortlessly, with every element in place before settlement. It’s not just about convenience; it’s about crafting an environment that feels like home from the very first moment. 

A hallmark of Samuel Property's journey are the alliances they've forged. The collaboration on Edition Toorak, for example, brings together Samuel Property, Cera Stribley Architects, Lovelight and many other trusted suppliers. Illan cherishes these partnerships, viewing them not just as business associations but bonds that will endure a lifetime. 

Engaging with Illan, one can easily discern the heart and soul poured into each project. A stroll through Edition Toorak, bathed in natural light, adorned with unparalleled craftsmanship, it’s evident why Samuel Property developments are so highly sought after.